Megan Haynes

Just in time for the holidays, Barbie’s getting into the CSR game. Targeting girls ages three to eight, and their moms, Barbie is asking kids to take a moment and wish for a gift – for someone else.

Girls are invited to go online and take stock of their friends and family and “wish it forward,” with a video or written submission asking for something for someone else. For each wish submitted Mattel will donate $1 to Make-A-Wish (up to $10,000).

http://strategyonline.ca/2014/11/14/barbie-inspires-altruism/